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02New Enterprises & Marketing Firms

Cheaper than Meta. Stickier than podcasts. More targeted than KOLs.

New enterprises host giveaways featuring brands users already love — and run their ads alongside. Three-way win: advertiser, user, existing brand. Global from day one or focused on the US — same model, different audience.

~$60K+
Retail sales delivered
7
Household brands featured
58
Locales reached
3-way
Win structure
01

A three-way win.

  • Advertiser wins. Reaches users at far higher engagement than Meta — users want the giveaway, they don’t skip it.
  • User wins. Ad spend converts directly into a gift card from a brand they already wanted.
  • Existing brand wins. Free redemption traffic from a campaign they didn’t fund.
02

The brands · 30+ countries

Brands users already shop at — anywhere on the map.

Crypto-trader audiences in 30+ countries ran giveaways featuring brands their users already buy from — gift cards from local retailers, plus token / crypto giveaways alongside. Amazon and Uber globally, PhonePe and Giftkarte in India / Pakistan, Chipotle, Madewell, and Uniqlo for US users. Same three-way win, regardless of geography.

Amazon Global ~$28K+
Uber Global ~$32K+
PhonePe India
Giftkarte India / Pakistan
Chipotle US
Madewell US
Uniqlo US
03

Who paid.

The advertisers below paid for the campaigns to reach users — not by buying ad inventory, but by buying gift cards (and tokens) and giving them away.

Aleo Foundation

Provable

Crypto Sender

p2e Labs

Cryptogg

“

[QUOTE TBD — Aleo Foundation, a crypto-trader advertiser, or one of the founder-marketers on the experience.]

Pull quote · attribution TBD

FAQ

Wait — household brands don’t pay for any of this?

Wait — Amazon, Uber, Chipotle don't pay for any of this?
Correct. The advertisers (Aleo Foundation, Aztec, Provable, crypto-trader communities) paid for the campaigns by buying gift cards from those brands and giving them away to ZKPuzzle users. Three-way win: advertiser gets awareness, user gets a real gift card, existing brand gets free redemption traffic.
Why use existing brands instead of running a Meta ad, podcast read, or KOL deal?
Users skip ads. Podcast reads cost five-to-six figures and you can't target the listener. KOL deals depend on a single creator's audience trust. Running a giveaway featuring an existing brand flips the dynamic: users opt in to the giveaway, the advertiser's message rides the engagement, the existing brand gets free redemption traffic, and CPMs are a fraction of what the comparable channels charge.
How do you pick which brands to feature?
We match the brand to where the audience actually shops. Crypto-trader communities in India use PhonePe; in Germany, Giftkarte; for US-focused campaigns, Chipotle / Madewell / Uniqlo. Globally, Amazon and Uber work almost anywhere. We've run campaigns in 30+ countries on the same three-way-win model — same playbook, brand swapped to fit the geography.

What’s next

Run yours.

Live in days. Win-win-win.

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